DJ Khaled to Rep Weight Watchers

Today, DJ Khaled is adding onto his roster of endorsements by becoming the new face of Weight Watchers.

The hip-hop producer and influencer will now speak on behalf the weight-loss company as an ambassador, and will track his progress on various social media channels (his reach is a combined 20 million followers on Snapchat, Instagram, Twitter and Facebook) , according to a company release.

Since Oprah Winfrey's investment in Weight Watchers

back in 2015, the company's stock went up by more than 574%, including almost 300% in 2017. Winfrey's full stake in the company reached a value of more than $500 million.