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SHAPE, Lane Bryant Align For Crusade

Lane Bryant is teaming up with SHAPE Magazine to sponsor the magazine's Love My SHAPE program. The collaboration will help promote Lane Bryant's spring campaign This Body.

Lane Bryant is also the sponsor of the MORE/SHAPE Women's Half-Marathon, hosted by SHAPE and New York Road Runners in NYC on April 17. Danielle Brooks of "Orange is the New Black" will rep Lane Bryant in the first-ever Women Run the World Relay & Mentorship Program, which celebrates the 13th anniversary of the 13.1-mile race by honoring 13 female leaders and empathizes the importance of empowering the next generation of women.

Lane Bryant and SHAPE will create more than 24 pieces of body-positive editorial content to be featured on Shape.com's Love My SHAPE hub and social media platforms until August. Kicking off with May issue with with cover girl Khloe Kardashian, who already shared her feeling about SHAPE's cover photo choice. No worries, Lane Bryant, things can only go up from here!